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Preethi Kitchen Appliances

Catalog Website - Preethi Kitchen Appliances

Development - Web Development

   

Preethi Kitchen Appliances - Home - Catalog Website | Preethi Kitchen Appliances
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Preethi Kitchen Appliances - Contact - Catalog Website | Preethi Kitchen Appliances
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Preethi Kitchen Appliances - Management - Catalog Website | Preethi Kitchen Appliances
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Preethi Kitchen Appliances - Service - Catalog Website | Preethi Kitchen Appliances
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Preethi Kitchen Appliances - Catalog - Catalog Website | Preethi Kitchen Appliances
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The Client

Preethi Kitchen Appliances

The kitchen of a modern Indian woman is never complete without a mixer-grinder. But at the same time, it has no place for run of the mill products. More than many homemakers like to run their kitchen with a Preethi mixer-grinder. And the numbers are the proof to this. With presence in over 10 million households across India and abroad, Preethi is India's largest mixer grinder brand and a leading Kitchen Appliances company.

Preethi, now seen as a giant in the industry, had a humble beginning in 1978. From a small mixer-grinder brand, it has grown into a nationally reputed kitchen appliances company. Auto-Cooker/ Warmers, Induction Cook Tops, Electric Pressure Cookers and Coffee Makers are just a few among our products to enter the hearts and kitchens of many families across the world. And these are the families that inspire us to innovate. Every Preethi appliance is efficient, contemporary and easy to use. And it keeps evolving to support and often improve the lifestyle of many a people. 

The Project

Technologies - LAMP Technologies, Adobe Photoshop CS5, HTML, JavaScript, JQuery, CSS3

The Challenge
  • Develop web and mobile concepts in tune with the branding guidelines and built on the fundamentals of usability
  • Ability to manage & showcase hundreds of products with ease and efficiency
  • Cutting-edge checkout flow for collection of billing, shipping and credit card details
  • Integrated custom inventory management and order processing

The Result
  • Modern and friendly design with consistent and intuitive navigation.
  • Complete responsive layout that renders perfectly across a plethora of desktop and handheld devices.
  • Integration of best sellers, featured and recently-viewed products in addition to social media tie-ins and product inquiry to enhance the shopping experience.
  • Bulk product database updates via CSV, automated image resizing, coupon codes, and custom sale events.
  • Customized single page checkout flow integrated with the client's payment gateway.
  • User-friendly store and shipment manager with flat rate shipping, order statuses, inventory management, sale event and coupon management.

Awards
  • 2015 W3 Silver Award for Best Consumer Goods Website