Government, Tourism

Genuine Smithfield

An award winning destination website with incredible digital marketing results.

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Smithfield & Isle of Wight County is a small town with lots of heart & so much to love - the ham that made Smithfield famous; the picturesque Main Street with shops you just can’t pass up; historic architecture from Colonial to Victorian gingerbread & from Federal to Gothic cottages & impressive array of mouth-watering restaurants, the gracious charm & Southern hospitality of its locals & much more.

Challenge

The primary challenge of this project was to create an interactive responsive website that showcased uncompromising quality in all aspects of the visitor journey. It was imperative to deliver on every page, immersive aesthetic interactions with beautiful travel focused content, imagery and video.

Resolution

The new award winning responsive website created for Smithfield Isle of Wight Tourism significantly increased its market reach and penetration by providing visitors with an enhanced website user experience. The marketing team at Louder Design created a content strategy that targeted a number of high yield keywords which meaningfully raised their overall ranking in Google and Bing search engines, thereby driving more quality traffic to the website which generated increased conversions.

Post-launch website search metrics

Our core focus was to transform Smithfield Isle of Wight Tourism's search engine optimization (SEO) strategy by implementing layouts & content that served as a guide for visitors throughout the entire conversion funnel. This process was rewarded with large spikes to both organic keyword positions & overall website visitor traffic.

75+

Keywords now on 1st page of Google which were not ranking prior to the launch of the new website.

240%

Increase in organic traffic compared to the pre-optimization period.

15+

Keywords that currently hold the number one spot on Google SERP.

Awards

It’s always nice to be recognized for your creations.

2019 Virgo Vadmo Award for Best Interactive

Smithfield & Isle of Wight CVB

Judy Hare Winslow

It has been an absolute pleasure working with Sulen and the team from Louder Design on our new mobile responsive website for Smithfield & Isle of Wight Tourism. Both Sulen and the team have been extremely responsive and we are particularly thrilled with the creativity incorporated into the dynamic site that Louder Design has put together for us. We would highly recommend them for website work, particularly in the strongly competitive DMO-locality field. Louder Design ROCKS!

Judy Hare Winslow

Director
Genuine Smithfield
Genuine Smithfield - Tourism Genuine Smithfield - Tourism